A good speech has the ability to inform and inspire, yet many executives find it tricky to effectively get their message across to their team, shareholders or the public. In our February edition of The CEO Magazine Europe we learn from the leader of TED Talks Chris Anderson who shares his thoughts on what makes an engaging and thought-provoking presentation. One tip is to stop hawking products and touting the benefits of your company. “Instead, try actually gifting the audience with an idea — something they can use in their own lives,” he says. “They’ll be more likely to give you their attention.” Enjoy the read.
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